Global Logic:

The Challenge of Globalisation for Southeast Asian Business


  Christopher Reynolds  

Presentation Points for University Instructors.  


In presenting this book for consideration as a text, there are several key points to mention. 

1.      This book is the first comprehensive study of globalisation and its impact on business systems and business management. 

2.      The book has been written for university instruction. Each Chapter incorporates both an historic and theoretical perspective into the discussion on contemporary issues. 

3.      The book is as much a discourse on the theoretical issues of a changing business paradigm in the emerging global era as it is a prescription of how business management practice is change. 

4.      Industrial era paradigms of business practice don’t work in a global era. Thus, the models of business practice taught in the class room need to reflect the realities, or virtualities, of the new era. 

5.      The SE Asian financial crisis of 1997-98, as both a contemporary event and a case study, demonstrates the clash of ‘business cultures’ taking place as the world moves to a new modus operandi of business interaction. 


1. Key Features of the Text – as a Resourse for Instruction  


While the ideas of Peter Drucker and Alvin Toffler are fundamental to this discussion on globalisation, it is George Herbert Mead’s social interaction theory which provides the basis to an appreciation of how globalisation is changing the world’s paradigms of social and business interaction.


Thus, the course reviews the theories on business and business management, using SE Asia to illustrate the dynamic changes that are taking place, and discusses how business management paradigms are undergoing change in the context of globalisation.  


Accordingly, some fundamental business growth theories are addressed:


-         Comparative Advantage

-         Competitive Advantage

-         Liberalisation and Free Trade

-         The Flying Geese theory of Asian Growth

-         The Guanxi System of Business Management

-         The Marketing 4Ps Approach

-         Strategic Management Theory

-         International and TNC Growth Theories


And, some new concepts are discussed:


-         Knowledge Management

-         The Virtual Business

-         Interactional marketing

-         Change as a Constant

-         Alliance Management

-         E-Management  


1.1.  Key Features of the Books Content  


¨      Each Chapter has been written in a systematic way to enable ease of study.


¨      Each Chapter contains an historic overview of the subject in hand.


¨      There is a bank of Tables and Charts to illustrate the discussion of the book.


¨      References are drawn from a broad sources of available material and cover theoretical background material as well as contemporary comment from newspapers and conference papers.


¨      For both instruction and examination purposes, the material in the course is divided into three Sections:


Section 1:  The Impact of Globalisation for Southeast Asian Business

Section 2: The Challenge of Globalisation to Southeast Asian Business


Section 3: Global-Minded Business  


1.2.  The Key Features of this Book for Instruction       


¨      Teaching and Study Resources through the Website 


1.3.  How these Key Features help students learn the material.



For Students, the book is supported through the website:


·        Access to other articles written by the Author on associated topics


·        Links to a number of key websites to review economic and business literature


·        Direct access to the Publisher in order to purchase the book. 


1.4.  How the Key Features help Instructors teach this course.



For Instructors, the book will be supported by:


    • A slide presentation which overviews the structure and reasoning to the book’s development – slides that can be used in class

    • Tables and Figures of the book together and in a separate file, again, to aid in the construction of class presentations

    • Power Point lectures for each Chapter

    • A Video presentation spanning the book and providing a visual aid to instruction.

2.  Courses Suited for this Text.


Global Logic has been written for courses in:


¨      Globalisation


¨      Asian Business.



It is an ideal text for MBA students and senior undergraduate students.  


As a secondary text, Global Logic will serve courses in:  


¨      Management

¨      International Business

¨      Strategic Management

¨      Marketing

¨      Economic

¨      Asian Studies.



Using this text in the class room will be most effective with some preliminary study in business subjects.


In many instances, new and somewhat provocative ideas are presented as a contribution to the development of the theory of business.   



3.  How does the Approach of the book fit these Courses.



  1. The course can be built from the textbook.

Each Chapter presents enough information to form a complete session. With 13 presentations – including the Introduction, and allowing for a revision week and exams, there is sufficient, if not more than sufficient, material to cover a course of study. If necessary, each Chapter contains enough material for several class presentations.


  1. Each Chapter contains an historical and theoretic overview to the subject at hand. Each Chapter also contains discussion of relevant theories and events but, further, seeks to stimulate thinking by presenting new ideas. Accordingly, the material in the Chapters is compiled in such a way as to enable students to make tutorial presentations on each subject.


  1. Chapters in the first Section of the book contain quite a number of Tables and Figures to allow students to consider the current-affairs aspect of the subject. Indeed, the whole ethos of the book is to have students consider economic and business theory, and history of economic and business events, in the context of business-today; that is, global business.

  1. In this Instructors Manual, the Introduction and each of the Chapters is set out to aid in the drafting of class or lecture presentations.

Each Chapter Review contains:


        1. Chapter Summary

        1. Theme

        1. Key Ideas

        1. Word List

        1. Teaching Objectives

        1. Overview of the Chapter

        1. Study Review Questions

        1. Essay and Discussion Questions

3.1.  How this book can be integrated into Course Presentation.



3.1.1.  As a Primary Text,


Global Logic offers a systematic and comprehensive approach to the subjects of Globalisation,  of SE Asian business in the global information era.


It is constructed in parallel with the syllabus for international/global business courses taught in most universities.


This text- based course discusses major subjects considered essential in the study of  Global Business, SE Asian Business, and International Business. 


In providing the material for a full semester course, the objective is to encourage the student to think beyond the descriptive approach of basic texts. Accordingly, it incorporates theoretical research with historical overview and current affairs to stimulate thoughtful discussion.


The teaching approach is one of hermeneutics – of seeking to interpret the meaning and discover the significance of past and present theories and practice of business management. 


3.1.2.  As a Secondary Text used as a support text for other courses.  


In addition to main-stream ideas and models of business practice, Global Logic is an ideal support-text to other courses because:  


¨      Global Logic seeks to introduce some new ideas and challenge conventional wisdoms.


¨      The book seeks to provide practical means to manage and develop business in the global era.  


Concluding Remark:


Global Logic has been written for students. It is a book to be studied. It demands that students use references and consider new ideas in the midst of their contemporary experience of an emerging global era.








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