The Challenge of Globalisation for Southeast Asian Business
Points for University Instructors.
In presenting this book for consideration as a text,
there are several key points to mention.
This book is the first comprehensive study of globalisation and its
impact on business systems and business management.
The book has been written for university instruction. Each Chapter
incorporates both an historic and theoretical perspective into the
discussion on contemporary issues.
The book is as much a discourse on the theoretical issues of a
changing business paradigm in the emerging global era as it is a
prescription of how business management practice is change.
Industrial era paradigms of business practice don’t work in a
global era. Thus, the models of business practice taught in the class room
need to reflect the realities, or virtualities, of the new era.
The SE Asian financial crisis of 1997-98, as both a contemporary
event and a case study, demonstrates the clash of ‘business cultures’
taking place as the world moves to a new modus operandi of business
1. Key Features of the Text – as a Resourse for
While the ideas of Peter
Drucker and Alvin Toffler are fundamental to this discussion on
globalisation, it is George Herbert Mead’s social interaction theory
which provides the basis to an appreciation of how globalisation is
changing the world’s paradigms of social and business interaction.
Thus, the course reviews
the theories on business and business management, using SE Asia to
illustrate the dynamic changes that are taking place, and discusses how
business management paradigms are undergoing change in the context of
fundamental business growth theories are addressed:
Liberalisation and Free Trade
The Flying Geese theory of Asian Growth
The Guanxi System of Business Management
The Marketing 4Ps Approach
Strategic Management Theory
International and TNC Growth Theories
And, some new concepts are
The Virtual Business
Change as a Constant
Features of the Books Content
¨ Each Chapter has been written in a systematic way to enable ease of study.
¨ Each Chapter contains an historic overview of the subject in hand.
¨ There is a bank of Tables and Charts to illustrate the discussion of the book.
¨ References are drawn from a broad sources of available material and cover theoretical background material as well as contemporary comment from newspapers and conference papers.
¨ For both instruction and examination purposes, the material in the course is divided into three Sections:
The Impact of Globalisation for Southeast Asian Business
2: The Challenge of Globalisation to Southeast Asian Business
Section 3: Global-Minded Business
1.2. The Key Features
of this Book for Instruction
¨ Teaching and Study Resources through the Website
these Key Features help students learn the material.
For Students, the book is supported through the website: www.global-logic.net.
· Access to other articles written by the Author on associated topics
· Links to a number of key websites to review economic and business literature
Direct access to the Publisher in order to purchase the
the Key Features help Instructors teach this course.
For Instructors, the book will be supported by:
Courses Suited for this Text.
Logic has been written for
is an ideal text for MBA students and senior undergraduate students.
a secondary text, Global Logic will serve courses in:
Using this text in the
class room will be most effective with some preliminary study in business
In many instances, new and
somewhat provocative ideas are presented as a contribution to the
development of the theory of business.
How does the Approach of the book fit these Courses.
Each Chapter presents enough information to form a complete session. With 13 presentations – including the Introduction, and allowing for a revision week and exams, there is sufficient, if not more than sufficient, material to cover a course of study. If necessary, each Chapter contains enough material for several class presentations.
Each Chapter Review contains:
this book can be integrated into Course Presentation.
a Primary Text,
offers a systematic and comprehensive approach to the subjects of
Globalisation, of SE Asian
business in the global information era.
It is constructed in
parallel with the syllabus for international/global business courses
taught in most universities.
This text- based course
discusses major subjects considered essential in the study of Global Business, SE Asian Business, and International
In providing the material
for a full semester course, the objective is to encourage the student to
think beyond the descriptive approach of basic texts. Accordingly, it
incorporates theoretical research with historical overview and current
affairs to stimulate thoughtful discussion.
The teaching approach is
one of hermeneutics – of seeking to interpret the meaning and discover
the significance of past and present theories and practice of business
a Secondary Text used as a support text for other courses.
In addition to main-stream
ideas and models of business practice, Global Logic is an ideal
support-text to other courses because:
Global Logic seeks to introduce
some new ideas and challenge conventional wisdoms.
The book seeks to provide
practical means to manage and develop business in the global era.
Global Logic has been written for students. It is a book to be studied. It demands that students use references and consider new ideas in the midst of their contemporary experience of an emerging global era.