Course Title:
Southeast Asian Business
Dr Christopher Reynolds
Course Description:

This course in Southeast Asian Business seeks to move beyond the scope of international, or global, business and look specifically at the growth patterns of SE Asia. To a large extent, SE Asian growth has been dependent upon the growth of global commerce and global markets.

Since 1985 and the Plaza Accord, however, led by Japanese FDI and industrialisation, Asian business regional networks have been strengthening. This course will seek to review the influences of globalisation, regionalism and the application of economic theories to the Southeast Asian situation and thereby identify a model of business strategy in Southeast Asia.


Over the 10 years prior to the financial crisis of 1997-98, annual GDP growth for the ASEAN-5 (Indonesia, Malaysia, Thailand, the Philippines and Singapore) have averaged closed to 8% growth.

This outstanding performance has also affected growth across other parts of the world, with the US, for example, increasing its exports to Asia from 15% in 1990 to 19% by 1996.

Truly, SE Asia has become part of the world economy and accordingly part of the global financial system that supports it. Indeed, of particular significance is the steady flow of transnational money through Asia over the past 30 years as the regionís economic growth has been fuelled by foreign investment and export trade.

Yet, business management and marketing, as well as banking and finance, are all changing at an alarming rate, a destabilising rate, as the world economy takes form. ASEAN is experiencing some of these tensions of world-wide relationship and world-wide business as witnessed in the financial crisis.

But, there is no preventing the changes associated with global commercial growth. There is only the option to learn to manage such change.